23 Feb Media Reputation and Resilience
Posted at 11:00 in Flood Resilience by Adler & Allan
When crises like floods hit it is natural that the media focus is on doom and gloom and the misery being felt by the businesses affected. Good news stories about businesses being prepared, being innovative and successfully overcoming adversity are not on the agenda.
But afterwards, when the media can report business successes not in the light of the unfortunate circumstances of others, but as a promise of better times for all businesses, your story has valuable media currency.
As a founder member of BERG, the Business Emergency Resilience Group – part of Business In The Community (BITC), we have seen businesses come through adversity, not just with their reputation intact but enhanced.
A recent global executive survey on strategic risk published by Deloitte reported that reputation damage was the number one risk concern for business executives around the world, with 88 per cent of respondents stating that they are explicitly focusing on reputation risk as a key business challenge.
Resilience and preparedness is not just a defensive move, it can be a competitive advantage. If you have great stories, I urge you to share them – for the protection of others’ business reputations and the enhancement of yours.